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How To Get Quoted As A Source

Learn how to get quoted in media coverage through HARO, ProfNet & direct outreach. Guide covers journalist connections, crafting pitches & building media relationships.
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Using Data to Drive Successful PR Campaigns:...

Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results.
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The Pitfalls of Pet Product Marketing: A...

Learn how failed pet product marketing strategies offer valuable lessons on avoiding common pitfalls in the booming pet industry and creating successful campaigns
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The Art Of Brand Storytelling

Learn how brand storytelling creates emotional connections and builds customer loyalty through proven marketing strategies and real-world examples from top brands
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PR Ethics in the Digital Age

Learn how PR professionals navigate ethical challenges in digital communication, including AI transparency, influencer partnerships and data privacy in modern practices.
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How To Host Successful Media Events In...

Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
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Pitching to National vs Niche Media: A...

Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success

The Rise Of Corporate Social Responsibility: Authenticity...

Learn how Corporate Social Responsibility has evolved from charitable giving to strategic business imperative, driving authentic sustainability storytelling and ESG communications

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Pixar Chief Takes Leave Amid Allegations

Pixar Animation Studios is known for creating some of the most popular family movies of the past two decades. From “Cars” to “Toy Story” to “Monsters Inc.,” “Finding Nemo” and “The Incredibles,” […]

Why your company needs a public relations plan today

Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? […]

Secrets to my Success: 5WPR’s Ronn Torossian

As the founder, president, and CEO of 5WPR (one of the country’s largest independently-owned public relations firms), Ronn Torossian has positioned such notable brands as L’Oréal, Walgreens, and JetSmarter as integral […]